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Examples
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For example, Sprite is positioned worldwide as a clean, crisp refreshment around the theme “Obey your Thirst”; Coca-Cola is positioned as “taste the difference”; and Diet Coke or Coca-Cola Light, as it is called in less calorie-conscious markets as “You have never been refreshed like this before.”
MARKETING AESTHETICS BERND SCHMITT 1997
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For example, Sprite is positioned worldwide as a clean, crisp refreshment around the theme “Obey your Thirst”; Coca-Cola is positioned as “taste the difference”; and Diet Coke or Coca-Cola Light, as it is called in less calorie-conscious markets as “You have never been refreshed like this before.”
MARKETING AESTHETICS BERND SCHMITT 1997
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For example, Sprite is positioned worldwide as a clean, crisp refreshment around the theme “Obey your Thirst”; Coca-Cola is positioned as “taste the difference”; and Diet Coke or Coca-Cola Light, as it is called in less calorie-conscious markets as “You have never been refreshed like this before.”
MARKETING AESTHETICS BERND SCHMITT 1997
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COCO-COLA: Karl Lagerfeld poured a lot of himself into his latest collaboration: with Coca-Cola Light in France.
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COCO-COLA: Karl Lagerfeld poured a lot of himself into his latest collaboration: with Coca-Cola Light in France.
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PlantBottle has been rolled out in Denmark for Coca-Cola, Coca-Cola Light and Coca-Cola Zero in 500-mL and 2-liter sizes, the Atlanta-based beverage firm said in a press release.
ajc.com - News Joe Guy Collier 2009
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